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The Nº.4P Blonde Enhancer™ Toning Shampoo, infused with patented OLAPLEX Bond Building Technology™, is a highly concentrated purple shampoo that cleanses, tones and repairs with a sulfate-free formula that neutralizes brassiness and boosts brightness after just one use. Benefits: - Neutralizes unwanted brassiness and yellow tones. - Cleanses without stripping and drying. - Sulfate-free and PH-balanced. - Flexible timing allows for a more customizable end result. - Scientifically proven: 3x brighter* *compared to top purple shampoos. How to Use: 1. Distribute evenly between palms first. 2. Apply to wet hair and lather fully. 3. Leave on for 1-3 minutes. (For more intense toning, leave on up to 5 minutes.) 4. Rinse well and condition. For optimal brightening and hydration, use Nº.5P Blonde Enhancer™ Toning Conditioner from roots to ends.